The friction compounds. Board meetings become defensive. Growth stalls not because of your product, but because of your infrastructure.
You're trying to scale a Series B company, but you're still running on gut instinct and exported spreadsheets. The board expects data-backed precision, but your revenue leaders are spending Friday afternoons arguing over whose CRM dashboard is actually right.
Marketing is celebrating leads that Sales rejects. Sales is closing deals that Customer Success can't onboard. When there is no unified, agreed-upon definition of a qualified buyer, your customers feel the friction, and revenue leaks at every handoff.
You hire a new GTM leader, and the first thing they do is rip out your Salesforce architecture to build it "their way." You don't have a company operating system; you have a collection of personal preferences. Two years of operational progress gets erased in two weeks.
Most companies facing a revenue operations problem reach for a full-time hire. Often what they actually need is an operator who has seen the pattern before, scoped to the specific thing that is broken. There are a few ways to start, depending on where the pain is.
Every engagement starts by understanding what's actually broken, not just what's loudest. Then we build a revenue engine that endures.
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Founder, RevvedOps
At every company I operated inside, the pattern was the same. Good intentions, mismatched expertise, and an ops foundation that could not survive a leadership change. I spent fifteen years being recruited to diagnose that, fix it, and hand back a system the company could actually run on, then leaving and doing it again somewhere else. RevvedOps exists because breaking that pattern should not require a full-time hire. It requires an operator who has seen it before.
The work has a track record. At Vendavo I pulled global forecasting onto a single source of truth, and disciplined process design moved pipeline velocity up 27 percent and expanded the opportunity pipeline 40 percent. The CPQ, deal desk, and renewal processes I built there became the company standard. At Contentstack I ran RevOps globally and rationalized the GTM stack, cutting sales tool spend 20 percent without losing capability. At Stream I stepped in as interim CRO during a leadership gap and led the team to its first two million dollar quarter. The throughline is the same every time. Build the system so it outlasts the person who built it.
Companies where I've operated
Practitioner perspectives on building revenue operations that actually work.
The fastest way to find out what is a conversation. No proposal, no pitch deck. We talk through what you're seeing, and I tell you whether there is something here worth scoping.
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